Why You Should Invest in Home Staging

Published on
June 5, 2021

Whether you’re conducting a virtual tour or in-person open-house, good interior staging ups the perceived value of your property, possibly increasing the actual value by 6-10%. Staging encourages offers, shortens the property’s time on the market, and helps minimize your workload. 


How staging differs from interior design


While there are overlapping principles between interior design and home staging, the terms are not completely interchangeable. Yes, crafting a beautiful space is important, but home staging is more than that. First and foremost, designs need to ensure that the property’s most valuable assets are being showcased. Making primary areas (the master bedroom, living room, dining, and kitchen) inviting and impactful to buyers is crucial. Interior design in terms of staging is therefore less about individual style, and more focused around marketing strategy.


It’s a bit like a performance: putting on a show where homes can take center stage and the buyer is always in the spotlight, and leveraging both design and structural elements to stoke potential homebuyers’ imagination and interest. 


Four major reasons to invest in home staging:


  1. Staging gives a good return on investment - You don’t need to spend much in order to increase the value of your property. In general, staging would cost around 0.5-1% of the home value while increasing the asking price by 6%-10%. For example, if you spend $5,000 to stage a $700,000 home, the potential increase over asking price could up the price to $742,000, an additional profit of $42,000.

 

  1. Staging sells homes faster - all those seemingly small details and aspirational touches have a big impact. A staged home helps potential buyers better visualize themselves already owning and living at the property. And if you can already envision yourself living there, you’re much more likely to put down an offer. In fact, according to one source, 95% of staged homes sell in 11 days or less, statistically 87% faster than non-staged homes.


  1. Staging hides flaws - A professionally staged space is designed to draw the buyers’ attention away from any structural flaws and reinvent the home’s “quirks” into charming features. This could mean transforming a cramped, unused space into a cute reading nook, or strategically placing lighting fixtures and white accessories to make up for a lack of natural light.


  1. Staging makes selling homes easy - Selling a house already involves lots of project management and lots of stress. Don’t add to it by trying to prep and stage your home by yourself. Let someone else do the heavy lifting and design planning while you sit back and focus on moving.


How we do staging


The Bold Interior Group aims to streamline the home selling process even further by providing end-to-end services, including instant pricing, consultation, planning, designing, and professional marketing photography.


Leading up to the actual staging, designers will take time to thoroughly scout the property and craft a design scheme that incorporates the agent’s recommendations. Our logistics team then loads and delivers all the furniture, decor, and art pieces. Everything is brought to your location, and staging is set-up on the day of your choice. 


To help with marketing materials, we also offer complimentary professional photography with all their interior design stagings. Photography is typically scheduled for the day after staging. So whether you’re conducting an in-person open-house or virtual tour, you have plenty of design photos to help advertise the property at no extra charge.


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